The
Best Way To Build Your Backlinks
A lot of people
are already aware of the need for building one-way backlinks to their
website, but what is not often appreciated is that backlinks will work
much better if they are built with a clear pyramidal architecture, in
mind.
Too often, people build Backlinks
without any clear strategy in mind. Of course, any form of Backlink
building is better than none at all, and any kind of Backlink strategy
will be effective when seeking to dominate a relatively uncompetitive
niche.
However, as you get more ambitious you will want to try and get onto
the first page of Google for some of the higher powered kick-butt
keyword phrases. But, because those phrases are so much more
competitively fought over it is usually only the "big dogs" of the
Internet marketing world who can secure top spot on Google for them.
So what you need to do as a smaller player is to develop a specific
Backlink building strategy. In short you need to build a Backlink
pyramid.
What exactly is a Backlink pyramid?
A backlink pyramid builds links in a systematic way, using the most
popular sites as the basis on which to build several layers of
interconnected backlinks that point to each other as well is to your
website. To build a backlink pyramid you first need to research the
Google Page Rank of the various websites where you wish to build
backlinks. We are talking here of websites such as blogs, social
marketing sites, article directories, Web directories and free sites
such as free hosting services, and also squidoo.com where you can make
your own webpages.
First of all work with those sites that have a lower page rank and set
up a series of webpages on them with relevant content. Post-one-way
links from them to your website. These sites could be free webpage
sites, less trafficed article directories. You could also frequent
relevant but low ranking blogs and add some comments in response to the
bloggers posts.
Now, whenever you post comment or an article on a higher ranking site,
where possible, link the higher ranking page to your website and to
some of the lower ranking pages where you added content previously.
By consistently adopting this kind of backlink pyramid building
strategy, you will be building a web of links which all ultimately lead
to your website, whereas your website does not link back to any of the
linking sites.
Because Google seems to give such a high weighting to one-way backlinks
as evidence that your site has something of value to offer, this kind
of strategy is especially effective for improving website ranking on
the Google search engine, which of course is the most popular search
engine on the Internet.
One thing to bear in mind when developing a Backlink campaign is that
it is probably better to build slowly and surely, rather than to pay
somebody to build a massive backlinks in a very short period of time.
Backlinks to your website should grow organically, which is great news
for you as it means that it is a job that you can handle yourself if
you don't want to pay somebody else to do it for you. Building a
backlink pyramid takes time, but if you stick at it, the potential
rewards for your website, and to your bottom line could be very
beneficial indeed.
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