Direct Methods Of Internet
Marketing
How do you recruit people to join your network marketing business on
the Internet?
There are two tried and tested approaches which can in fact be used
together to make a very powerful selling system. They are the direct
approach and the indirect approach. In this article I will look at the
direct approach to promoting your network marketing business, and in my
next article I will discuss the benefits of the indirect approach.
The direct approach
to network marketing on the Internet
The "direct approach" does not mean sending traffic straight to your
network marketing sales page. That is far too direct!
Instead, direct your web traffic to a lead capture page which has been
designed to arouse curiosity in your network marketing company so that
as many leads as possible will opt in to receive further information
about the business offer.
Write an exclusive free report about your network marketing business
and offer it as an incentive on your lead capture page to increase your
chances of getting people to opt in.
When people opt in, they will be presented with two sources of
information about your online network marketing business, (1) your free
report and (2) your email newsletters. Both your free report and your
e-mail newsletters will include links to the recruiting page of your
network marketing business. The job of your report and your e-mail
newsletters is to presell your subscribers so that they will be much
more likely to sign up to your business offer.
So, the direct approach is one that promotes your network marketing
business from the moment someone arrives on your lead capture page.
They will be aware from the beginning that you want them to join a
particular network marketing business, and if they opt in to receive
further information they are in effect giving you permission to promote
that business to them in more detail.
To make this direct approach more effective, it makes sense to design
different lead capture pages for different sources of web traffic. For
example, a lead capture page that is designed for traffic exchanges
should have much less information on it than a lead capture page that
is designed for a Google ad words PPC campaign. On the traffic
exchanges you only have a few seconds to get your message across. On
the other hand, it makes sense to use a text rich lead capture page for
an Adwords campaign as Google tends to give preference to pages that
are full of unique content.
In my next article I will discuss the benefits of the indirect approach
to marketing your network marketing business on the Internet.
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