Emailing Tips
One of the most powerful ways of making money on the Internet is to use
your website and blog as platforms from which you can build an e-mail
subscriber list. However, generating fresh subscribers to your list
will not make you any money if you do not position yourself as the
expert in their eyes and make people feel that you are worth listening
to.
How can you do that, especially if you are not yet an Internet
marketing expert?
One quick and easy solution is to preload your auto responder with a
series of pre-written newsletters that have been written by somebody
who is an expert. Or you could send out a series of PLR articles and
reports to your list. If you want to do this, it is essential that you
choose only the best quality material for your subscribers. In this
way, you will be able to offer your growing subscriber base the kind of
valuable information that they are seeking without having to write it
yourself.
Once you have set up this system it will work on autopilot. You will
have an automated e-mail series, and if it is well written, and fits in
well with your main offer, you will probably be able to generate some
business from it. There are, however, a couple of disadvantages with
this quick fix "this automated marketing" method.
1. If you send out unmodified PLR material to your subscribers, there
is no guarantee that they will not read the same material elsewhere on
the Internet. Your claim to being a unique authority will then be
undermined.
2. This method of communicating with your list lacks the vital
ingredients of spontaneity and topicality. The material you are sending
out is not the freshest, and if you do not regularly update your
preloaded material, it will gradually go stale. Fewer and fewer of your
subscribers will read your e-mail newsletter, and of those who do read
it, fewer will respond. If we are honest about it, there is no such
thing as a 100% automated online business that yields high conversion
rates on autopilot.
That does not mean that you should stop sending out PLR material to
your list. However, there are other things that you should do as well.
1. Before sending out prewritten newsletters, modify some of the
content to make it more uniquely your own. Stamp your own identity on
the material you are using.
2. Review your newsletter series several times per year. Eliminate
anything that is now out of date, and be sure to add information about
new developments related to the theme of your newsletters.
3. Make use of the "broadcast" feature on your auto responder to send
out extra mailings with the latest news content in them. This is an
especially valuable way to communicate new developments and new ideas
to your subscribers. It will also add the vital elements of spontaneity
and topicality to your newsletter service, making it much more likely
that people will want to read your mailings.
In short, your e-mail newsletter is one of the most valuable resources
that you have for making money on the Internet, so you won't regret it
if you don't neglect it.
Earn Big Money
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