Is Your Email Marketing Campaign
Profiting From Freebie Seekers?
The goal of email marketing is to build a mailing list comprised of the
most responsive buyers. Unfortunately, this is rarely a
reality. Most lists are largely comprised of freebie seekers who,
if they are not utilized correctly, can cost you time and money.
The key is understanding how you can still make money from a list that
is full of freebie seekers.
Many experts will tell you that over time, you can build a relationship
with your list subscribers and turn almost every freebie seeker into a
buyer. And the experts are right. Your long term aim should be to
develop a relationship based on trust and recognition with every single
name on your mailing list.
Nevertheless, that should not stop you from profiting in the short
term. You see, freebie seekers are one thing: predictable. If you
offer them something for free, they are likely to take it. The
key to profitable email marketing campaign is to find ways to profit
from their freebie seeking nature.
1. Send Them to the Right Place
If your list is full of freebie seekers, why not send them to a page
that is monetized correctly. Instead of posting all of your
content inside your email, post just enough content to wet their
appetite. Then include a link to a page that has adsense
ads. If you don't want to clutter your page with adsense or other
PPC publisher alternatives, then you can sell ad space. Your page
will have a lot viewers from your list and you can monetize that by
selling ad space. In short, send the freebie seekers to a place
where you can make some money from them, even without them making a
purchase.
Additionally, since they have followed a link away from your email,
they can no longer unsubscribe so you can send them a follow up email.
Also the fact that they clicked the link suggests that they have found
your email message worth reading and useful. Again, they will be less
likely to unsubscribe when they receive your email follow up.
2. Lead Generation
There are many other list owners or other lead generation options that
can make your email marketing campaign profitable. In this case,
you can introduce your freebie seekers to a promotion that is offering
something for free. When your freebie seekers sign up, you get
paid for every lead that you create. While you will often get
only a few dollars per lead, this can quickly add up.
3. Domain Flipping
This is a tactic that is rarely used, but can be quite
successful. One of the keys to domain or website flipping is
having a domain that has a good source of traffic. You can set up
a website that offers a free ebook, it can even be a free ebook that
you were going to give to your list anyways. By doing this
several times over the period of a month or two, your website traffic
can skyrocket. You can then sell your domain for a higher
price. Most domain/website auction sites require 30, 60, or 90
days of traffic history, so plan accordingly.
Email marketing doesn't have to be difficult, even with a list full of
freebie seekers. The key is to utilize the predictability of
freebie seekers to profit from them. Once you have done this,
your email marketing campaign can be much more successful and
profitable.
Before
You Go Check The Offer Below!
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