How
To Profit From Your List
So you have set
up a newsletter mailing list, preloaded your auto responder with top
quality newsletter content and placed opt in forms on your website and
blog.
What now?
You should keep several aims in mind in order to turn your putative
subscriber mailing list into a healthy profit-generating resource for
your Internet marketing business.
1. Establish yourself as an authority
2. Generate subscribers.
3. Build a relationship with your subscribers.
There is have a look at what you can do to achieve each of these aims.
1. One of the best ways to establish yourself as an authority, improve
your ability to generate subscribers and build a relationship with them
is to write a report about some aspect of the business that you are
involved in. Offer your report as a free gift to new subscribers to
encourage them to sign up to your list. When you offer a free report
with your name on it, it will suggest to your potential subscribers
that you have something unique to offer, and the expertise to back it
up.
If you don't yet have sufficient expertise in your business area, or if
you hate the idea of writing your own report, you can either hire
somebody to write it for you, or look out for a top quality PLR report
that you can use as the basis for your own material.
Hiring somebody to do it for you need not be as expensive as you may
imagine. There are plenty of qualified people out there who are willing
to write good quality reports at a reasonable rate. You can find them
on outsourcing websites such as elance.com. For good quality PLR
reports, check out Niche Content
Packages.
2. If your autoresponder has an RSS option for your newsletter, be sure
to make use of it. The RSS option on your autoresponder enables your
subscribers to retrieve and read your newsletter messages via their
preferred RSS reader instead of via an email client.
3. Make your newsletter work together with your blog. Whenever you post
report on your blog, let your subscriber list know about it and invite
them to read it and post comments. At the same time, be sure to mention
your newsletter in your blog post. This will help to add a sense of
community to your blog and your newsletter subscriber base, and by
linking them up you are sure to get more readers for your blog and more
subscribers to your newsletter.
4. Make use of social networking sites such as Facebook and twitter.
Whenever you send out a broadcast to your newsletter mailing list, or
post an update to your blog, be sure to tweet about it and mention it
on Facebook. Facebook and twitter should serve as funnels to bring
traffic to your blog and onward to your newsletter mailing list.
5. Whenever somebody leaves a comment on your blog, or contact you via
Facebook, twitter, or some other social networking site with a question
about your business, ask them if you can discuss the question in detail
in a newsletter mailing to your whole list. Again, this technique will
build a sense of community, establish your authority in the field, and
provide you with something topical to write about.
Whenever somebody asks you a question about your business, they are
providing you with an important hint as to what is on people's minds at
the moment. Be sure to take advantage of it to make your newsletter
articles topical, and useful for your readers.
If you are not yet in a position where people come to you to ask you
questions, then you can generate your own questions by reading other
people's blogs, and other topical newsletters and articles. Respond to
the articles with questions, and see if you get a response. If the
writer responds, then you have just generated some news material for
your subscriber list. And if there is no response, you can try
answering the question yourself for the benefit of your list.
By adopting these techniques for your newsletter mailing list, you will
be going a long way towards establishing yourself as an authority,
generating new subscribers, and building a relationship with your
subscriber base. This in turn will reap its rewards in terms of a much
higher rate of conversion for your marketing campaigns. The money is in
the list, but only if you nurture it.
God bless,
Marty Petrizza
Before
You Go Check The Offer Below!
|
|
|
