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Steps for Traffic Exchange Success
Traffic exchanges have garnered a less than ideal reputation over the
last decade. Some of this was because of the vast number of systems
that were not reputable or were designed as get-rich-quick schemes. The
rest was because most people simply don't understand how to make
traffic exchanges work in their favor.
Yet there are many excellent traffic exchanges out there and every
Internet marketer should at least consider adding this quick and easy
online promotion method to their marketing arsenal.
In reality, there are only 2 steps that are needed to create a
successful traffic exchange experience.
1.Don't Sell – Do Build
One of the biggest reasons that people fail to gain anything from a
traffic exchange is because they are trying to sell a product to
someone in 20 seconds. Forget your products, get rid of your affiliate
links, and get rid of the long sales page, and get rid of the videos.
With most exchanges you have between 6 and 20 seconds to get the surfer
to take action. This means that they are not going to make a purchase,
they don't have time to read a long sales page, and don't have time to
listen to a 30 second video.
However, they do have time to join your mailing list. Once they are on
your list, you have all the time you need to make a sale or refer them
to another website. Splash pages have proven to be much more effective
than traditional landing pages because they load extremely quickly and
they get to the point immediately.
To create an effective splash page, it is important to be as
minimalistic as possible to ensure a fast load time. With only 20
seconds alloted to your page, you can't use a page that takes 5 or 10
seconds to load. Your page should an eye-catching heading, 4-7 bullet
points of why to join your list, and your opt-in form. It is best to
give away something (ebooks are most common) to further entice a surfer
to sign up for your list.
2.Upgrade and Create a Downline
If you are going to put in the effort to successfully utilize traffic
exchanges, then upgrading your traffic exchange accounts make sense.
These upgrades are normally fairly inexpensive and give you more
credits to work with.
Most traffic exchanges allow you to create a downline of referrals.
From this, you will receive credits based on how much each member of
your downline uses the exchange. Since your list is built from people
who are already using traffic exchanges, it makes sense to try and
cross-promote additional exchanges for them to use. Once you have built
a large enough downline, you will no longer need to do any surfing
yourself because your downline generates enough credits for you to use.
Once you have promoted additional traffic exchanges to your list, you
can then move on to your actual products.
Traffic exchanges are not ineffective if used properly, in fact they
can be an excellent way to build a list. By using exchanges as a list
building tool instead of a sales tool, you will quickly find out how
effective they can really be. Effectively using traffic exchanges isn't
a complicated process. All you need to do is create a splash page to
build a list and then cross-promote other exchanges to your list in
order to build your downlines.
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