Website Development
Strategies
When you set up your Internet business website you should aim to have
two types of page on your site. You will need sales pages and
content-rich pages of information. Another way to look at the three
types of pages is to call them "landing pages" and "article pages".
The function of a landing page is to sell a particular product or
service, or, failing that, to persuade as many visitors as possible to
opt in to your mailing list so that you can contact them again via
e-mail and develop an ongoing business relationship with them. The page
should be entirely dedicated to achieving one or both of those two aims
and should not include any other distractions such as links to other
pages on your Internet business website or on any other website.
Although a landing page is a part of your website, it is not embedded
into the rest of the site via links out from the page. A sales page
exists in glorious isolation from the rest of the website. Essentially,
the visitor to your page will have limited options: buy, opt-in or get
out by closing the page or hitting the back button. When you write your
sales page, you are not primarily aiming for keyword optimization but
are seeking to use the power of words to sell a product. Keyword
phrases will be best if they crop up naturally in the course of the
letter.
In contrast to a landing page, the function of an article page is to
add useful and relevant content to your website as part of the process
of getting your site to rank highly on Google and other search engines
and to attract targeted traffic to it. Each article page can be linked
to all the other pages on your website so as to facilitate visitors who
wish to explore the site content and gain familiarity with the site and
the products and serices on offer there. When linking through from page
to page, be sure to hyperlink the keyword phrase that best describes
the purpose of the target page.
Make sure that as much of the content on your article pages as possible
is original to ensure that Google gives it maximum attention. Also, be
sure to keyword-optimize the headline and the sub-headings and section
headings as well as the opening and closing paragraphs, and the
description tags.
While sales pages and article pages are the two main types of page that
you will have on your Internet business website, one other page is also
very important and that is your homepage. It should be quite different
in style from either the sales pages or the article pages, although it
should be designed to "inform" and "persuade" your website visitors. It
should inform your visitors about the content of the website and
persuade them to delve in deeper to find the information, the products
and services they are seeking, and to supply you with their email
address to you.
So, your home page should include news updates and links to your latest
stories. I would recommend that you use an "editorial" style of
introduction on the home page of your website, with references to your
key products and articles so that visitors can click through quickly
and easily.
Be sure to have your opt-in box on prominent so that your new visitors
can subscribe to your free newsletter if they wish. However, not
everybody who wants to contact you will want to sign up to your free
newsletter at this stage, so give them a way to contact you via the
home page, by supplying an address, telephone number or an email
address or contact form.
Another resource to feature on your home page and other content pages
is a link to your blog. Ideally, you should host your blog on your
website so that your website gets the direct benefit of the fresh
content that you post to it.
Finally, make sure that each of your content pages, and also your home
page have links to the sales pages - after all, the whole point of the
operation is to get as many of the right sort of people to your
Internet business website so that they will click through to one or
more of the sales pages and buy your stuff!
|
|
|