Improve
Your Website Ranking
Building a
website and filling it with good content is really only the beginning
of a successful Internet marketing campaign. In order to get sales to
your website you needed to be seen in the search engines. More
particularly, you need to work on improving your website ranking so
that it will appear in the top three or four listings for appropriate
keyword searches across a range of search engines, but especially
Google, and Yahoo, the two most popular search engines on the Internet.
Part of the work of improving your website ranking must be done on the
website itself. We are talking here about search engine optimisation.
In basic terms, this involves posting original and relevant content on
your website which includes the keyword phrases that will help bring a
targeted audience to your site. Placing those keywords in your
headline, sub headline, opening and concluding paragraphs, and
designing your web page so that it is easily navigable by search engine
spiders are all part of the process of SEO.
Each page of the well-designed website will demonstrate good search
engine optimisation quality is. Also, each page on the website will
support the other pages through a series of hyperlinked keywords links.
For example, as well as the navigation menu in the sidebar or somewhere
at the top of the website, you will also find hyperlinked keywords
links to the various sections of the website at the bottom of each web
page. A site map is also said to be beneficial for website SEO
purposes, as well as for helping visitors to navigate your website.
The other part of the work of improving your website ranking must be
done elsewhere on the Internet. This is done by building back links to
your site from other websites. Link exchanges are still helpful, but
search engines give much more credit to independent Backlinks, or
one-way links. This is because when a Webmaster adds a one-way link to
his page he is sending out a message that the target website offers
useful content for readers of his own website.
If you want your website to dominate your niche market on the search
engines, you need to concentrate on building a web, or a pyramid of
one-way Backlinks to your website.
What kind of websites should you be targeting for your one-way
Backlinks? Actually, there is a wide range of websites that you should
seek out in your back link building campaign. The sites where you post
your links should be thematically related to your own website for best
results. The kind of sites you want to target are blogs, forums,
article directories, Web directories, social networking sites, and
authority sites in your field of business.
Another factor to bear in mind when seeking out websites for your back
linking campaign is the page rank of the web page you want to link back
from. A page rank of "PR5" is the most desirable. However, if you think
that a lower ranked website has potential, then do not hesitate to post
some content and generate a Backlink to your website on it.
These two aspects of improving your website ranking - website SEO and
Backlink building - if used together with useful, relevant, and
compelling content on your website, will prove to be two of the best
tools that you can use to build your online business.
Before
You Go Check The Offer Below!
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